Brands In Hands
AUSTRALIA
CAFE CONNECT
Watch how coffee cup advertising works for cafes (30 seconds)”
T's and C's apply
Paid for by advertisers
100% of a standard cup of coffee costs covered
No operational changes
Use the cups as part of your usual Saturday service preferably - increased usage benefits both cafés and brands.
Local brand partnerships
Community engagement will create more revenue and loyalty
The Problem With Takeaway Cups
Takeaway cups are a pure cost. They’re used once, thrown away, and generate zero return.
At the same time, local businesses are spending money on ads people scroll past and forget.
Your café pays for packaging. Brands pay for attention. They shouldn’t be separate.
ENGAGE
PROMOTE
NETWORK
The Brands In Hands Solution
Brands In Hands turns your takeaway cups into paid advertising space.
Local advertisers sponsor the cups.Their logos and QR codes are printed directly onto them.
Every cup is paid for in full by the advertiser, per cup.
You receive professionally printed cups at no cost and use them exactly as you do now where there is the most exposure.
How It Works
Advertisers Pay
Local brands cover the full production cost of every cup, promoting upselling as customer receives the coffee for free!
STEP 1
Cups Are Supplied
Cups are printed, delivered, and ready to use.
No training. No changes for staff.
STEP 2
You Benefit
Packaging costs removed.
Increased revenue upside with extra customer purchases.Loyal return customers
STEP 3
Why This Works Better Than Digital Ads
• Coffee cups are held for 10–30 minutes
• Seen by the drinker and people around them
• Physical interaction increases brand recall
• Discount QR codes turn attention into action
• Repeated daily exposure builds familiarity
Frequently Asked Questions
📦 What is Café Connect?
Café Connect is the partner hub for cafés inside the Brands in Hands network. It gives you access to sponsored takeaway cups, onboarding support, and ongoing campaign updates designed to help your café grow.
☕ How do I qualify for free or subsidised cups?
You just need steady 8oz/250ml (medium size) cup usage. Most cafés serving approximately 83 + takeaway coffees on Saturdays naturally hit 1,000 cups per quarter, which keeps you eligible for cups of coffee paid in full supply.
💲Is there a cost to join?
No joining fee. Cups are paid in full by advertisers. You simply use the cups during regular service on a preferably on a Saturday morning for maximum exposure.
📊 How do you verify cup usage?
A light-touch system:
• Weekly sleeve counts
• POS data statistics
• Quarterly check-ins
🚚 How often do I receive new stock?
Cups are delivered quarterly in 1,000-unit batches. High-volume cafés can request fast top-ups.
🧮 What if I don’t meet the usage requirements?
We review your average output and adjust your allocation if needed. The aim is long-term partnership, not penalties.
📱How do QR codes benefit my customers?
QR codes unlock promotions, giveaways, loyalty boosts, and exclusive brand offers — turning each cup into a mini engagement tool for your café.
📝 How do I get started?
First you can fill out your details in the "Are you a Cafe? Contact Us!" button or In the Contact Page and then we will send you the password to complete the Café Connect onboarding form via the secure tab on the main menu bar at the top of page. Our team reviews your details and confirms your first sponsored eligibility.