AUSTRALIA
Brands In Hands
FOR GOLD COAST CAFÉS!
Watch how coffee cup advertising works for cafes (30 seconds)
Advertisers buy 1,000 coffees a quarter. Your café serves them.
Local brands pay for your takeaway cups and the coffee that goes in them. Your customers get a free coffee
you get paid foot traffic - premium double-wall cups and new regulars. Zero cost, zero change to how you serve.
We supply branded takeaway cups funded by advertisers, so cafés don’t pay for the coffees or the cups.
Paid for by advertisers
Coffee costs covered by the advertiser
No operational changes
Use the cups as part of your usual Saturday service preferably - increased usage benefits both cafés and brands
Local brand partnerships
Community engagement will create more revenue and loyalty
The Problem With Takeaway Cups
Takeaway cups are a pure cost. They’re used once, thrown away, and generate zero return.
At the same time, local businesses are spending money on ads people scroll past and forget.
Your café pays for packaging. Brands pay for attention. They shouldn’t be separate.
ENGAGE
PROMOTE
NETWORK
The Brands In Hands Solution
Brands In Hands turns your takeaway cups into paid advertising space.
Local advertisers sponsor the cups. Their logos and QR codes are printed directly onto them.
Every cup is paid for in full by the advertiser, per cup.
You receive professionally printed cups at no cost and use them exactly as you do now where there is the most exposure.
How It Works
Apply in 60 seconds
Tell us your café, suburb, and roughly how many takeaway coffees you pour
on a Saturday. We confirm eligibility within 48 hours.
STEP 1
Cups arrive, fully funded
1,000 premium double-wall cups printed with local brands, delivered each
quarter. No cost, no training, staff serve exactly as normal.
STEP 2
Serve, get funded, watch them return
Every cup is a brand-funded free coffee for your customer- your till
isn't giving anything away. Free coffee brings faces in; your coffee brings them back.
STEP 3
Why This Works Better Than Digital Ads
• Coffee cups are held for 10–30 minutes
• Seen by the drinker and people around them
• Physical interaction increases brand recall
• Discount QR codes turn attention into action
• Repeated daily exposure builds familiarity
Frequently Asked Questions
☕ How do I qualify for sponsored cups?
You just need steady takeaway volume in our 12oz/355ml cup. Around 80 takeaway coffees each Saturday adds up to roughly 1,000 cups a quarter — most cafés run them on their busiest morning, and Saturday is the ideal spot.
💲 Is there a cost to join?
No joining fee. The cups are paid for in full by advertisers — you simply use them during regular service, ideally on a Saturday morning for maximum exposure. The free coffees your customers redeem are logged through your scan link and covered under your partnership agreement, so you're not left carrying the cost.
📊 How do you verify cup usage?
Every free coffee is redeemed through your staff scan link, so each cup is logged automatically the moment it's served — no sleeve counts or paperwork. We simply match the scan records against your allocation and touch base each quarter to make sure everything lines up.
🚚 How often do I receive new stock?
Cups are delivered quarterly in batches of around 1,000. High-volume cafés can request faster top-ups.
🧮 What if I don't meet the usage requirements?
We review your average output and adjust your allocation if needed. The aim is long-term partnership, not penalties.
📱 How do QR codes benefit my customers?
Every scan leads somewhere worth going. Many of our brands attach an instant offer to their QR code a discount or deal that appears right on the customer's screen, ready to use. Every Brands In Hands cup also carries the free coffee offer. For your café, that's customers who scan smile and come back.
📝 How do I get started?
Tap Check if my café qualifies — a 60-second application. We reply within 48 hours. Once you're approved, you sign the Café Participation Agreement digitally (about 5 minutes) and we confirm your first delivery window.